
This And Outdoor shoot focuses on the feeling of being outside without overproducing it. We followed a couple moving through a pine forest, keeping the pacing natural and the styling effortless so the scene reads like a real weekend reset, not a staged campaign.
The visuals are structured around small, believable moments. Carrying the hammock and water bottle on the trail, setting up between the trees, and settling into a slow break. Wide frames establish the environment, while tighter shots highlight hands, textures, and product presence without forcing it.
The product storytelling stays calm and lifestyle-led. The bottles appear as part of the flow, easy to hold, easy to carry, always within reach, then shared in the hammock moment. The result is a set of clean, versatile assets that communicate comfort, simplicity, and “let’s stay here a bit longer” energy.