For And Outdoor’s Delikli Koy shoot, we built the story around real use, not staged perfection. The location gave us everything we needed: pale rock formations, textured sand and a wide horizon that instantly places the products in an outdoors context. We designed the flow like a day out on the coast, arriving with gear, setting up camp, taking breaks, and staying comfortable as the light shifts.

We focused on two things in parallel: environment-led wide frames that show scale, and tactile close-ups that prove functionality. The wide shots place the tent and seating naturally in the landscape, so the products feel like part of the scene rather than props. The close frames highlight the details that matter when you are actually outside: latches, grips, openings, surfaces, and how quickly the gear moves from packed to in-use. This is also where we captured the most convincing “proof” moments, like opening the cooler, handling bottles and essentials, and showing the gear working without forcing a perfect setup.

Lighting was a key driver. We leaned into clean daylight for clarity on product form and material, then used golden hour for mood and warmth without losing accuracy. In post, we kept the grade honest to the location while tightening contrast and color so the products stay bright, legible, and premium against the muted coast palette. The end result is a cohesive set that feels effortless, grounded, and ready to convert because it shows the products living in the exact environments they are built for.