For Lacoste’s private client event in İzmir, we captured an atmosphere built on care and belonging. The evening opened with curated details: rosé glasses lined with soft light, live music setting a warm rhythm, and the iconic crocodile quietly anchoring the identity of the space. The tone was refined yet effortless.

Our visual direction focused on movement among the racks and the genuine energy of the guests. Moments of conversation, product browsing, and spontaneous laughter guided the flow. We highlighted textures in apparel, the craftsmanship of footwear, and small interactions like an espresso served hand to hand.

The event was designed as an intimate brand experience. Each vignette shows how Lacoste connects with its most loyal customers not through spectacle but through thoughtful gestures. The crowd explored new collections, tried on pieces, and shared impressions in a relaxed setting.

We balanced lifestyle frames with clean product moments to portray the full rhythm of the night. From shopping scenes to celebratory selfies, every shot reflects a brand rooted in heritage and uplifted by community.