We built a holiday night narrative for Mackbear. Against a city backdrop filled with sparkle, the limited edition cups took center stage. Steam from warm drinks, soft faux fur and winter bouquets created an intimate seasonal mood.

We paired the glow of the evening with the graphic language on the cups. Festive bokeh highlighted the logo and illustrations. In close frames, hands, accessories and rising steam formed a tactile connection with the product.

Wide frames featured the 2024 installation and street lights to set scale. Quiet breaks on the pavement and shared sips reinforced a sense of togetherness. Color grading preserved warm hues while keeping the reds and greens bright for a true Christmas vibe.