For Mâna’s summer campaign, we were invited to document the story behind the scenes. While the main production brought together the menswear, swimwear, and everyday pieces into a carefully styled shoot, our focus was on capturing the mood unfolding just outside the frame.

From the quiet preparation moments to the mid-day resets, we followed the rhythm of a summer shoot day. Light moved, clothes shifted, and scenes came to life one frame at a time. Our goal was to reflect the atmosphere rather than reproduce the final visuals. We wanted to offer a glimpse into the process of crafting the brand’s warm, calm, and quietly confident summer world.

We leaned into natural movement and instinctive framing. Soft sunlit corners, clothes resting between takes, a model sipping water or catching the breeze before stepping back into character. These moments, though in-between, carried the same harmony as the final campaign.

Even backstage, the design language of Mâna was clear. Neutral tones, strong lines, relaxed textures. A balance between structure and ease. Watching the pieces flow from rest to motion, from shade to full sun, we understood the versatility built into each look.

This wasn’t just a behind-the-scenes project. It was a slower perspective. A chance to witness the making of summer through small gestures, fleeting light, and quiet intention. What we captured was not the campaign itself, but the space around it. And that space told its own version of the Mâna rhythm.

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