For Miratorg’s entry into the Turkish market, we created a warm, authentic launch story that introduced the brand to pet owners through real pets and real moments. Each scene was designed to highlight the freshness and reliability of the product line. From cozy interiors to the open outdoors, the visuals presented Miratorg as a natural fit for every environment.

The cat-focused shots emphasized curiosity, texture and freshness, showing the appeal of real meat and quality nutrition. Dog scenes reflected loyalty and vitality, capturing outdoor moments filled with energy and connection. This approach positioned Miratorg not just as a pet food brand, but as a trusted companion for animal lovers.

In post production, we enhanced natural light and preserved true-to-life colors, ensuring the packaging’s warm tones stood out. Delivered in both photo and video formats, the content reinforced Miratorg’s “Extra Meat” promise through honest, engaging imagery. The result was a campaign that established Miratorg’s arrival in Türkiye with a message of quality, care and authenticity.