This video for P&G and BanaBak began with a simple idea: cashback feels good when it’s instant. Upload a receipt, receive money directly to your IBAN, and feel the win without delay. Instead of explaining the benefit with a voiceover, we chose to visualize it through moments that everyone instinctively understands.

We opened with a direct question on screen. “How does cashback feel?” The answer came through visuals; fresh wind on the face, a leap into the sea, the snap of a skateboard mid-air. These weren’t just aesthetic choices. Each moment symbolized a sudden burst of satisfaction. That instant when something just works. That rush of a small but real reward.

While the energy carried a lifestyle feel, the functionality stayed clear. We visualized the steps in a quick, understandable sequence: buy a product, upload your receipt through BanaBak, and get your cashback to your IBAN. These moments were supported with clean graphic prompts to avoid confusion and keep attention on the benefit.

City textures, crosswalks, shopfronts, stairwells; kept the world grounded and relatable. It felt like something that could happen in your own day. The mix of soft natural light and vibrant color helped us maintain P&G’s familiar, trustworthy tone while still feeling energetic and fresh.

The edit leaned into tight, rhythmic cuts and a fast-moving soundtrack. We avoided narration to keep things lean and digital-native. Every frame supported the emotion without losing sight of the information.

The result is a compact, social-first video designed to live on phones and make the message land in seconds. A clear user journey, a relatable feeling, and a real reward, delivered with visual confidence.