
For the Suzuki and Bu Bi Surf School collaboration we built a story where road freedom meets shoreline energy. The intent is a clear summer feeling. From the edge of town to the pull of the wind, the visual language stays simple and assured so the mood reads as one.
The relationship between characters connects the car’s purpose with the nature of the sport. A compact stance delivers capability, quick setup keeps the momentum, and once the wind arrives the tempo lifts on its own. The dog anchors the day in real life and turns adventure into something familiar. Product, sport and lifestyle complete each other.
Light and color hold a warm seasonal palette. Golden hour leaves gentle highlights on metal and fabric. Dust, tire marks and salt water add honest texture. Interior details and exterior lines sit with close beauty shots while wide frames keep the sense of air, all within the same coherence.
What remains is more than a video on a page. It is a reachable escape and a rhythm of summer you can carry. The Jimny and wingfoil speak the same language and invite the viewer to join that motion.