The main objective was to capture the hotel’s tranquil atmosphere and its close connection with nature through a clean yet impactful visual language. Architectural details, open spaces, and the surrounding landscape were treated as key elements defining the identity of THAT’s.

The photography and video approach focused on airy compositions, natural light, and a sense of organic flow. This allowed viewers to experience the space naturally and imagine themselves within it.

The purpose of the produced content was to clearly communicate THAT’s Hotel’s lifestyle and approach to hospitality. The visuals were crafted for digital platforms, emphasizing a sense of calm, simplicity, and natural harmony.