For And Outdoor, this project was built on a simple, believable story: gear that performs when the boat is moving, hands are wet, and the sea is not forgiving. We leaned into motion and authenticity, framing Igloo coolers as the center of the onboard setup. Wide shots with the wake and horizon established pace and location, while close ups focused on texture, latches, lids, and the way the gear actually gets handled mid trip.

The narrative rhythm was “pack, run, use, clean.” We captured the cooler in transit, then switched to functional moments like organizing space on deck, using the pump setup, and showing the inside working as a live, wet environment. Water splash, droplets, and sun reflections were treated as assets, not problems, because they sell durability and real life use. Overall, the visuals stay product forward but never studio, it feels like a day on the water.